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Clay paint for natural interior walls
With clay paint, you can transform walls into healthy, aesthetically pleasing spaces that promote a sense of well-being: breathable, easy to apply and available in a wide range of shades from white to pastel. Whether applied smoothly or with a subtle texture, clay wall paint brings natural colour to beautiful interiors.
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Which clay paint suits your wall?
Clay paint is ideal for smooth, naturally matt finishes. If you want more depth, texture and a slightly textured finish, then Brush applied clay plaster is the better choice. Colour charts and samples help you choose the right colour, so that the shade really complements the lighting, flooring and furnishings later on.
The substrate determines the result
The most important question to ask before buying is: Is my wall ready for clay paint? The surface should be dry, clean, sound and evenly absorbent. On Clay plaster, Clay finishing compound, Lime plaster and works particularly well on many mineral surfaces. Highly absorbent, sandy or unevenly absorbent substrates require the appropriate Primer.
Easy to work with – pleasant in the room
Clay paint can be applied using a roller or brush, making it well-suited for many renovation projects. A particularly pleasant feature is that, unlike synthetic paints, clay paint usually has a wonderful, natural scent and complements interiors where eco-friendly materials are a priority.
Applying the paint with a brush can create an appealing, artisanal surface finish. Thin, breathable coats work well with clay plasters because they accentuate the surface rather than masking it.
Why clay paint instead of standard wall paint?
Clay paint preserves the open, mineral character of the wall. It is particularly well-suited for clay plaster, lime plaster, and other breathable substrates.
The entire wall assembly is crucial: vapor-permeable and capillary-active surfaces can absorb, distribute, and release moisture. This improves the indoor climate and protects the building fabric from moisture damage—a particularly important factor in older buildings, renovation projects, and eco-friendly interiors.

conluto clay paints consist of colored earths and clays, supplemented by cellulose and plant starch. Supplied as a powder mix, they are simply stirred with water—free from preservatives, requiring no water transport, and with a long shelf life. They can be applied using an airless sprayer, a roller, or a traditional ceiling brush—simple, natural, and sustainable.
Auro offers over 1,000 reproducible shades, formulated with plant-based and mineral ingredients for improved application. The ready-to-use clay paint remains breathable and helps regulate the indoor climate. Eco-friendly preservatives ensure shelf stability, though the product has a shorter shelf life than dry paint powder. Ideal for those who want to get started right away.

KREIDEZEIT clay paint is easy to apply, matte, and natural—ideal for walls and ceilings. Supplied as a powder mix, it can be combined with pigments to create up to 250 harmonious shades. Suitable for a wide range of interior surfaces and can also be applied over matte emulsion paints.

BEECK mineral paints improve the indoor climate thanks to their open-pore structure, inhibit mold growth due to high alkalinity, and are free from solvents and plasticizers. They meet the highest standards for indoor air quality and impress with a soft, matte finish. They look particularly attractive on plasterboard and wall fleece—and are available in countless, custom-blendable shades.
Frequently asked questions about clay paint:
What are the disadvantages of clay paint?
Clay paint is not as abrasion-resistant or water-resistant as many emulsion paints. It is primarily suitable for interior spaces and should not be used in areas subject to constant moisture or heavy splashing. Furthermore, it requires a suitable, sound substrate and is usually combined with vapor-permeable primers or wall systems.
What should you keep in mind regarding clay paint?
The substrate should be clean, dry, structurally sound, dust-free, and uniformly absorbent. Highly absorbent or very smooth surfaces usually require a suitable primer. Clay paint should be stirred thoroughly, applied evenly, and used at normal room temperature. Two coats are often advisable to achieve full coverage..
Which substrate is suitable for clay paint?
Clay paint is suitable for many mineral interior substrates, such as clay plaster, lime plaster, gypsum plaster, sound existing paintwork, and plasterboard or gypsum fiberboard. It is important that the surface is firm, clean, and free of separating layers. Clay paint can be applied directly to clay plaster provided the plaster is completely dry, free of dust, and has uniform absorbency.
Is clay paint good against mold?
Thanks to its breathable, moisture-regulating surface, clay paint can contribute to a more balanced indoor climate. However, it is not a mold remover and does not solve structural moisture problems. Mold usually develops due to persistently high humidity, thermal bridges, or poor ventilation. The root cause should always be addressed first.
Which clay paint is the best?
The best clay paint depends on the substrate, the desired color, and the level of wear and tear. High-quality clay paints are breathable, low-emission, offer good coverage, and are suitable for interior mineral surfaces. For healthy indoor living environments, products made from natural raw materials that provide clear technical specifications for application are particularly advisable.
Can you tint or make clay paint yourself?
Depending on the product, clay paint can be tinted using suitable pigments. It is important to adhere to the recommended pigment quantities to avoid compromising opacity, adhesion, or workability. While it is possible to make clay paint yourself, this often results in inconsistent quality. Ready-made clay paints generally offer greater ease of use, reliability, and consistent results.
How long does clay paint last?
Clay paint on a wall can last for generations, provided the substrate has been properly prepared and the surface is not subjected to excessive moisture or abrasion. The shelf life of opened or mixed clay paint varies depending on the product; however, powdered products generally have an indefinite shelf life when stored in dry conditions.
Is clay paint healthy?
Genuine clay paint is considered a healthy choice for walls because it is breathable, solvent-free, and based on mineral or natural raw materials. It can absorb and release moisture, thereby helping to maintain a pleasant indoor climate. For allergy sufferers or sensitive individuals, it is worth examining the exact composition.
How do you apply clay paint?
Clay paint is typically applied using a brush, roller, or block brush. It should be stirred thoroughly before application. Depending on the product, the first coat may be slightly diluted, while the second coat usually provides the desired coverage. To avoid visible overlap marks, the paint should be applied evenly using a "wet-on-wet" technique.
Is clay paint expensive?
Clay paint is often more expensive than standard emulsion paint, but it offers environmental benefits and improves the indoor climate. The exact price depends on the container size, coverage, color, and quality. When comparing products, one should consider not only the price per liter but also the opacity, the number of coats required, and the necessary surface preparation.
Can clay paint deluted with water?
Many clay paints can be diluted with water, especially for the first coat or when applied to highly absorbent surfaces. The exact amount of water depends on the product and the substrate. Excessive dilution can impair opacity and application properties, so the manufacturer's instructions should always be followed.
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